Switzerland for Winter Sports
Artist: Richard Gerbig
Image credit: Pan Am History, Design & Identity by M.C. Huhne
From Huhne: "Around 1945, Swiss graphic designer and artist Richard Gerbig created paintings depicting each of the four seasons in Switzerland. This popular and iconic series was made available by the Swiss tourism office to travel agencies and to airlines, notably Pan Am and Swissair, to promote travel to Switzerland.
These Pan Am Switzerland posters appear in different versions with text variations.