Dimensions: 42 x 28
Method: Offset Lithography
In this poster, Pan Am added it's logo the an official poster for the 1976 Winter Olympics in Innsbruck. Interestingly, the Pan Am logo is flipped on it's side, similar the the contemporaneous series of "Vertical Logo" posters.
In the late 1970s through 1981, Pan Am produced a series of posters distinguished by the logo pivoted 90 degrees clockwise and printed along the right side of the posters. The posters are nearly all destination photos, and for the first time capture a broader range of US destinations which came to Pan Am through its merger with National Airlines (e.g. Houston, Los Angeles, New Orleans, Seattle, Washington DC).